We need a game plan for funding the maintenance of New York City’s iconic parks, obscure parks, and could-be parks. Sports ticket sales could be the answer.
By Pegeen Hanrahan and Carter H. Strickland Jr.
Central Park, America’s most visited park, is a model of urban open space. Its conservancy raises private funds in excess of $65 million a year, and many of the city’s other iconic parks enjoy similar private sector support.1 But New York has less well-loved spaces among its 1,700 parks. In less wealthy neighborhoods many would benefit from complete renovation, programming, and park activation, but are less likely to attract generous private support. Agreements with developers to build and support public space are common, but primarily benefit newer parks in high-growth areas. We need different tools to help those parks left behind.
We are making a bold proposal for a completely new revenue source: New York City should consider adding a small fee to every professional sports ticket sold in the five boroughs. Between the city’s nine professional sports teams2 and the US Open, there are approximately 11.1 million tickets sold annually, with gross sales of $1.28 billion.3 A 1% surcharge would yield $12.4 million per year. A $1 surcharge would generate $11.1 million per year.
Professional sports ticket sales are already subject to sales tax, so this would likely require action at the State Legislature and engagement with constituencies, including team owners, players, and fans. The development of great athletes requires public parks and athletic facilities, and so many of our nation’s premier sports heroes relied on access to these spaces to develop their skills and careers. Moreover, both baseball stadiums and the US Tennis Center are located in city parks.
In the United States, ballot measures are common to gain support for public space projects. With a success rate of 82%, the Trust for Public Land (TPL) has, for over 20 years, helped create $74 billion in new voter-approved funding to support public parks and land conservation. People typically express that they want high-quality parks and are willing to pay for them, allowing elected bodies to justify parks expenditures.
But ballot measures are not an option for New York City, so other approaches must be considered. We commend Mayor de Blasio for investing $318 million in capital funding from the sale of city bonds to recreate sixty-seven community parks and bring smaller-scale improvements to 110 more. That’s progress, but a recurring stream of operating and maintenance funding is necessary to help parks in every corner of the city. We challenge NYC Parks to keep seeking innovative strategies for park maintenance such as soda taxes, storm water utility fees, and our sports ticket proposal.4