Dana is an architect specialized in infill development and housing policies, turned urban data scientist (NYU CUSP '18). In 2020, Dana founded inCitu: a startup on the mission to democratize city planning through augmented reality (AR). Prior to inCitu Dana worked at the New York City Department of City Planning (DCP), her research on the feasibility of Tel-Aviv’s city center rezoning was published in “The Marker” newspaper and she is a frequent lecturer on Smart Cities’ next frontier. Dana joined the Urban Design Forum as a fellow in 2020 and took part of the Streets Ahead initiative back in 2021.