Richard Sennett suggests the convergence of the sharing economy and the internet are changing what it means to be a “consumer.”

“Over the past 10 years, the internet and the pervasiveness of social media have brought about new channels through which to behave conspicuously. Twenty years ago, a typical way for a wealthy student to show off was to drive to campus in a flashy car; many students today think it’s hip to arrive by city bike, or by sharing a Zipcar or an Uber. Bragging online can then ensure that everybody knows about that special morning ride. If symbolic experiences can be communicated directly online, why bother to possess?”

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Will the Internet Kill Off Conspicuous Consumption?, The Guardian