David Manfredi explains how the design of New Balance’s headquarters focused on creating a connected and democratic work environment.

“Our approach was that we wanted to be open, but this doesn’t mean sprawling out with unnecessary surface parking. That way of thinking is in the past. Collaborating has changed, we achieve progress when connected, not in private. This is also a place for the next generation. Because of technology, we share everything online now—even my kids do it! My children and others won’t change when they get in the work workplace, they will expect to work in this environment of open innovation.”

 

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David Manfredi on how democratic design principles shaped New Balance’s new headquarters, The Architect’s Newspaper

 

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